5 Facebook Ad Strategies That Skyrocketed Leads for Home Improvement Pros

How We Cut Cost-Per-Lead in Half for Veranda and Conservatory Clients

If you're running Facebook ads for home improvement services and struggling with high costs and low conversions, this post is for you. Here's how we slashed CPL and scaled lead volume using five tested strategies.

1. Narrow the Target, Widen the Impact

Tactic:We replaced broad demographics with Geo-targeted homeowner audiences, leveraging:

• Facebook’s Lookalike Audiences from client email lists

• Interests like “home remodeling,” “patio design,” and “garden inspiration”

• Age 40–65 with a focus on suburban homeowners

SEO Note: Keywords used: home improvement Facebook ads, Facebook targeting for contractors

Alt Text Suggestion:“Facebook audience targeting for home improvement ads”

2. Lead with Lifestyle, Not Product

Tactic:We shifted ad creatives from specs to aspirational living:

• High-quality images of real client projects

• Headlines tied to comfort, luxury, and lifestyle

• Carousel ads showing “Before and After” stories

Winning Headline Example:“Turn Your Garden into a Year-Round Oasis”

Alt Text Suggestion:“Conservatory extension with family enjoying morning coffee”

3. Test Fast, Kill Faster

Tactic:We implemented a fast test cycle:

• A/B testing 3–5 ad sets per week

• Rotating images, offers, and CTAs

• Scaling winners with high CTR and low CPL

Top-Performing Keywords:

• veranda installation leads

• conservatory advertising ideas

• Facebook lead generation for contractors

Alt Text Suggestion:“Facebook ad A/B test results for conservatory promotion”

4. Use Instant Forms—but Make Them Smart

Tactic:Facebook Lead Ads worked—but only with smart filters:

• “Do you own your home?” (yes/no)

• “Budget range?” (pre-qualify time-wasters)

• Auto-sync to CRM with instant email/text follow-up

Result:More qualified leads and faster close rates.

Alt Text Suggestion:“Facebook lead form example for veranda quote request”

5. Re-target Like a Human, Not a Robot

Tactic:We built trust over time using re-targeted sequences:

• Day 1: Soft reminder

• Day 4: Customer video testimonial

• Day 7: Special offer with trust signal (e.g. “Rated 4.9/5 on Trust-pilot”)

CTA Example:“Still thinking about a home upgrade? Get a Free 3D Design Plan.”

Alt Text Suggestion:“Facebook re-targeting funnel for home improvement”

Results That Matter

• CPL dropped from £82 to £37

• Leads doubled in 60 days

• Sales-ready opportunities increased 40%

• Ad ROI improved 3.2x

Keywords Recap:Facebook ads for contractors, Facebook leads for home improvement, home renovation Facebook strategy, conservatory marketing tips

Final Thoughts

Target smarter. Tell better stories. Qualify leads early. This is how home improvement pros dominate Facebook without burning through their budget.

Want a custom lead-gen system that actually delivers? [Contact us today] or download our full campaign blueprint below.